Free Arts Awareness
Postcard & Social Media Poster
Overview
This project involved designing awareness-driven postcards and social media posters for Free Arts for Abused Children of Arizona. The goal was to create an emotionally resonant visual that communicates the organization’s mission of empowering children through creative expression, while remaining clear, hopeful, and uplifting across both print and digital formats.
Design & Visual Language
The design centers around vibrant gradients and bold, expressive color to symbolize creativity, growth, and healing. Imagery such as colorful pencils and abstract cutout forms reinforces the idea of artistic expression as a tool for change. Clean, high-contrast typography ensures the message remains legible and impactful, while carefully placed messaging emphasizes empowerment and possibility. The visual system aligns with Free Arts’ brand guidelines, using approved colors and language to maintain consistency.
Outcome
The final postcard and social media poster effectively communicate Free Arts’ mission in a visually engaging and emotionally meaningful way. The designs are versatile, adaptable for multiple platforms, and ready for distribution, demonstrating the ability to translate brand guidelines and social impact goals into compelling, purpose-driven visual communication.
Free Arts for Abused Children of Arizona — Postcard & Social Media Poster
Role - Visual Designer
—
Tools
Tools
Illustrator, Photoshop